Xiaomi unveils Disney-themed phone for Disney’s 100th anniversary

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Recently, on Thursday, Xiaomi made an exciting announcement by unveiling a special edition Disney-themed Civi 3 smartphone, specifically created to commemorate Disney’s momentous 100th anniversary. This limited-edition phone is based on Xiaomi’s popular mid-range Civi 3 model, which made its debut in China on May 25. With a remarkable integration of Disney’s beloved character, Mickey Mouse, into its design, the phone showcases a distinctive Disney 100 logo on its back.

The significance of this release stems from the fact that China is currently experiencing a slowdown in consumer electronics consumption. In response, phone manufacturers, like Xiaomi, are actively seeking innovative ways to drive sales and enhance brand exposure. The collaboration between Xiaomi and Disney for this unique product represents a groundbreaking milestone, marking the first-ever collaboration between the two companies in terms of device design. At present, Xiaomi’s Disney 100th anniversary series is exclusively available in China, with a global release yet to be announced.

Apart from its captivating design and the inclusion of a Disney-themed phone case, the limited edition Civi 3 offers an immersive Mickey Mouse experience through its built-in Mickey theme. Users can enjoy Mickey-themed charging animations, lock screen clocks, wallpapers, filters, and stickers, enhancing the overall Disney experience on their Xiaomi device. In terms of hardware specifications, the limited edition Civi 3 retains the same impressive features as the standard model.

The back panel of the limited edition Civi 3 proudly showcases a triple camera setup, artfully positioned at the top-left corner, encircled by a captivating Mickey Mouse design and the iconic Disney 100 logo. This visually striking representation adds an extra touch of Disney magic to the phone.

The limited edition Civi 3 is available with a generous 12GB RAM and 512GB storage capacity, priced at RMB 2,899 ($407). Customers who purchase this exclusive package will receive not only the mobile phone itself but also a selection of customized stickers, exclusive limited certificates, customized card pins, and a delightful Mickey-themed phone case.

Underneath its enchanting exterior, the phone boasts impressive hardware specifications, including the powerful MediaTek Dimensity 8200 Ultra chipset, a robust 4,500 mAh battery, fast 67W charging capabilities, and a stunning 6.55-inch OLED curved screen with a 120Hz refresh rate. Moreover, the camera module features a remarkable 50MP Sony IMX800 sensor, equipped with an f/1.77 aperture and optical image stabilization (OIS) for stunning photography.

In celebration of Disney’s grand centennial milestone, Xiaomi has also unveiled a delightful range of Disney anime-style products, catering to the fans’ diverse preferences. These include Xiaomi true wireless noise cancellation headphones 3, a reliable 10,000mAh charger, Xiaomi smart band 8, and a convenient 20-inch travel case, each featuring distinctive Disney-themed elements.

With this release, Xiaomi aims to captivate both Disney enthusiasts and tech enthusiasts alike, providing them with an exceptional opportunity to embrace the spirit of Disney’s 100-year legacy through their mobile devices and other accompanying Xiaomi accessories.

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Mickey Mouse, Minnie Mouse, Donald Duck, Goofy, Pluto