The Little Mermaid labeled a Disney box office flop

In a recent video analysis, YouTuber and box office analyst OMB Reviews delivered a scathing verdict on The Walt Disney Company’s latest release, “The Little Mermaid,” proclaiming it to be “a massive flop for Disney” following its underwhelming second weekend at the box office. OMB Reviews wasted no time in dissecting the film’s performance, noting a significant 58% drop in domestic earnings and lackluster international numbers that amounted to next to nothing. With unwavering certainty, the reviewer declared that “The Little Mermaid” is destined not only to flop but also to become one of Disney’s most disappointing ventures in its entire cinematic history.

One of OMB Reviews’ key arguments revolved around the comparison of ticket prices between the present day and 2019, specifically citing the disparity between the cost of admission for “The Little Mermaid” and that of its predecessor, “Aladdin.” The reviewer emphasized the need to account for inflation rates and changing consumer behaviors when evaluating box office performance. These factors, according to OMB Reviews, are often overlooked by many observers.

According to data from The-Numbers, “The Little Mermaid” experienced a substantial 58% decline in box office revenue during its second weekend in domestic theaters, managing to accumulate a mere $40.6 million. Its initial 3-day opening weekend during Memorial Day Weekend saw more promising results, with a total domestic gross of $95.5 million. Currently, the film’s cumulative domestic box office stands at $186.2 million.

While international figures offered a slightly better outlook, with Deadline reporting $42.3 million in earnings during the film’s second weekend, they still fell short of expectations. The film’s international debut garnered $68.3 million, resulting in a total international box office of $140.5 million.

When combining domestic and international figures, “The Little Mermaid” has achieved a global gross of $326.7 million. However, this falls significantly short of its reported production budget of $250 million, leaving the film in the red. OMB Reviews emphasizes that the film’s financial prospects look bleak and the possibility of it turning a profit seems highly unlikely.

Drawing a comparison to the successful release of “Aladdin” in 2019, OMB Reviews remarked that “The Little Mermaid” would be fortunate to reach a domestic gross of $300 million, possibly even $350 million at best. However, these figures pale in comparison to the international earnings of its predecessor, which reached a staggering $788 million. OMB Reviews highlighted the stark difference between the $140 million international earnings of “The Little Mermaid” and the high bar set by “Aladdin,” indicating a challenging road ahead for the film.

Taking into account the film’s current trajectory, OMB Reviews expressed doubts about its ability to reach the break-even point of $625 million. Even with an optimistic outlook, projecting a worldwide gross of $466 million, the reviewer concludes that profitability remains elusive. The best-case scenario, with a potential doubling of its current earnings, would still yield only a minimal profit or, by certain metrics, even a financial loss. The reviewer further notes that the break-even point may vary between 2.5 and 3 times the production budget.

In light of these analyses, OMB Reviews predicts that “The Little Mermaid” is likely to amass around $500 million globally, considering the film’s current performance trends. This projection points to a potential loss of approximately $100 million, although it could reach as high as $17 million if a 2.5 multiplier is applied. Nevertheless, this estimation still falls within the range of a significant financial deficit. OMB Reviews firmly asserts that the film is set to suffer a minimum loss of between $50 and $100 million.

The intricate breakdown of box office figures and the subsequent predictions by OMB Reviews have sparked debates and discussions among industry observers. The financial performance of “The Little Mermaid” has become a subject of scrutiny, and opinions vary on whether the film will eventually turn a profit or incur significant losses. Only time will reveal the true outcome of this highly anticipated Disney release.

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