Ex-Dreamworks CMO Anne Globe now CMO at IMAX

Anne Globe, a distinguished executive with a notable background in the entertainment industry, has recently assumed the role of Chief Marketing Officer at IMAX. Drawing from her extensive experience as the former CEO of Skydance Media and Dreamworks Animation, Globe brings a wealth of expertise to oversee crucial aspects of IMAX’s marketing strategy.

In her capacity as CMO, Globe will be responsible for shaping the brand image, steering film marketing initiatives, guiding creative endeavors, and managing social media engagement for IMAX. This multifaceted role aligns with IMAX’s commitment to maintaining its cutting-edge position in the world of high-tech movie theaters.

Expressing her enthusiasm for the new opportunity, Globe remarked, “IMAX has built an incredible brand that is admired and has real momentum worldwide, which creates a rare, valuable opportunity to push the envelope in how the Company engages its audiences.” She highlighted her anticipation to collaborate with Rich Gelfond, the CEO of IMAX, and his team, leveraging her extensive background across film, TV, games, and digital platforms to contribute to IMAX’s expansion into new experiences and events.

Globe’s distinguished career includes her role as CMO of Skydance Media, where she played a pivotal role in devising marketing and distribution strategies for blockbuster franchises such as Mission: Impossible, Terminator, and Jack Reacher. Her tenure at DreamWorks Animation was equally impactful, overseeing marketing, distribution, and licensing for iconic titles like Kung Fu Panda, How to Train Your Dragon, Shrek, and Madagascar.

With a track record of success in navigating the complex landscapes of entertainment, Globe’s appointment underscores IMAX’s commitment to strategic leadership. Her proficiency in steering marketing efforts for globally recognized franchises positions her as a key player in advancing IMAX’s presence and audience engagement. As IMAX continues to explore new dimensions in cinematic experiences, Anne Globe’s strategic vision is poised to play a crucial role in shaping the brand’s trajectory in the years to come.

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