Why is Bleach called Bleach?

The naming of popular anime and manga series is often a topic of interest among fans, and Bleach is no exception. It’s understandable why parents might be concerned if they see “Bleach” in their child’s search history, but in most cases, the search is likely for the anime or manga series created by Tite Kubo. In fact, a quick search on Google shows that “Bleach anime” and “Bleach manga” have a combined 300 million hits, while “Bleach cleaner” only receives about 210 million results.

But why did Kubo decide to name his series about magical beings in the afterlife after a common household cleaner? Shonen anime titles are often simple and straightforward, and the titles of big series like One Piece, Naruto, Dragon Ball, and Demon Slayer give a good idea of what the series is about.

Kubo’s first draft of the series was called “Snipe,” and he originally intended for his Soul Reapers to wear kimonos and use guns. One of the first characters he created, Kuchiki Rukia, was designed to use a scythe. Elements of her original design were later incorporated into the movie Fade to Black. When Kubo scrapped the idea of guns, he had to come up with a new name for the series as well.

At first, he tried to name the series “Black” because of the iconic clothes worn by the Soul Reapers. For Kubo, who places great importance on visuals, it made sense to base the series’ name around what stood out the most. However, he eventually found “Black” to be too generic and tried to use “White” instead. Finally, he landed on “Bleach” – a common chemical agent associated with the color white because of its ability to remove color from clothing.

Later in the manga’s run, Kubo named one of the chapters “Bleach My Soul” – chapter 423, which deals with Aizen’s imprisonment and Ichigo’s loss of powers after their epic battle in the conclusion to the Arrancar saga. From this line of logic, the title could also mean “removal,” which is evidenced by the Soul Reapers’ duty to cleanse Hollows and send Pluses to the Soul Society, thereby cleansing the Human World.

Overall, the name “Bleach” may seem unusual at first, but it’s a testament to Kubo’s attention to detail and his desire to create a memorable title that reflects the series’ themes and characters.

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