Walt Disney, the renowned theme park giant, is determined to meet the standard set by Universal’s highly successful Wizarding World of Harry Potter lands. Over the past decade, the concept of fully immersive, real-life fictional vacation destinations has gained tremendous popularity. Each year, new fictional worlds are brought to life within theme parks, complete with hotels and resorts for visitors seeking an all-encompassing experience. However, it wasn’t until 2010 when Comcast’s Universal Orlando Resort introduced The Wizarding World of Harry Potter to Islands of Adventure that the concept truly flourished.
Unlike a mere ride or event, The Wizarding World became an entire area within the theme park dedicated to faithfully recreating the magical world from the beloved fiction series. Guests could indulge in delectable wizarding treats, purchase authentic merchandise, and participate in activities inspired by the breakout franchise. This revolutionary concept of themed lands within theme parks captivated the public’s imagination, and Universal’s success with this approach has been ongoing. In fact, Universal Studios Hollywood is set to open its second Super Nintendo World land, following the successful launch in Japan.
When it comes to intellectual property resources, there’s no company better equipped than the Walt Disney Co. Disney has been at the forefront of creating immersive park experiences, with its California and Florida theme parks now hosting Star Wars: Galaxy’s Edge areas, an Avatar-themed land in Animal Kingdom, and Toy Story Land at Disney Hollywood Studios.
Now, Disneyland Hong Kong is embarking on a monumental endeavor by constructing a sprawling world inspired by one of Disney’s biggest animated hits: Frozen. Recently, the park released captivating drone footage, offering a tantalizing glimpse into the enchanting World of Frozen. Set against the breathtaking backdrop of Hong Kong’s Lantau Mountain, the footage showcases the nearing completion of various iconic landmarks from the film, including the clock tower, Elsa’s Ice Palace, and Arendelle Castle.
Scheduled to debut later this year, the World of Frozen represents Disneyland Hong Kong’s most expansive expansion to date. Beyond the awe-inspiring snow-capped landscapes of Elsa and Anna’s kingdom, visitors will have the opportunity to engage in a multitude of Frozen-themed activities. The Frozen Ever After ride promises an encounter with lifelike, full-scale Audio-Animatronics figures meticulously crafted by Disney’s team of Imagineers. Additionally, guests can enjoy the family-friendly roller coaster known as Wandering Oaken’s Sliding Sleighs, savor delectable delights at a quick-service restaurant, and explore various shops brimming with exclusive Disney merchandise.
“In this time of happily-ever-after, peace, and prosperity have returned to the kingdom of Arendelle. Guests from near and far are invited to partake in this joyous celebration,” stated Michel Den Dulk, the Executive Creative Director for Walt Disney Imagineering, setting the stage for a truly immersive experience in the World of Frozen.
As Walt Disney celebrates its centennial this year, marking 100 years since the founding of the Disney Brothers Cartoon Studio by Walt and Roy Disney in 1923, the company has planned a grand series of events and celebrations. The Disneyland Resort in Anaheim, California will serve as the epicenter of the festivities. However, each Disney park worldwide will commemorate the occasion in its own unique way, and there are several highly-anticipated new rides and attractions set to delight visitors throughout the year.
With its ambitious plans for the World of Frozen and the centennial celebrations, Walt Disney continues to captivate audiences with its unparalleled ability to transport them into magical realms of imagination, ensuring that the legacy of enchantment and wonder established by the Disney brothers a century ago lives on vibrantly in the hearts of fans and visitors across the globe.
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Peter Pan, Wendy Darling, Tinker Bell, Captain Hook, Simba