Illumination’s Netflix Success Reveals Disney+ Shortcoming

Illumination’s success on Netflix underscores the need for change at Disney+. The popularity of Illumination’s films, particularly the Despicable Me franchise and The Super Mario Bros. Movie, dominating Netflix’s Top 10 list, has generated significant anticipation for Despicable Me 4. This highlights the importance of transparency in streaming data, an area where Disney+ falls short.

Illumination, coming off a stellar year in 2023 with The Super Mario Bros. Movie grossing $1.4 billion globally, continues to thrive on Netflix, maintaining a strong presence in the Top 10 movies. The enduring popularity of the Despicable Me series on the streaming platform, with impressive viewership numbers for all three films, bodes well for the success of Despicable Me 4 upon its theatrical release on July 3, 2024.

However, Disney+ operates differently, keeping its streaming data private. While Disney+ boasts popular original content like MCU and Star Wars titles, the lack of transparency regarding viewership metrics makes it challenging for audiences to gauge the popularity of its movies. Unlike Netflix, which prominently displays its Top 10 list, Disney+ subscribers are left in the dark about which films are most watched, hindering their ability to assess streaming success.

Third-party analyses occasionally provide insights into Disney’s streaming performance, such as Pixar’s Elemental’s success on Disney+ compared to its theatrical run. However, this information is sporadic and often incomplete, making it difficult for audiences to form a comprehensive understanding of Disney’s streaming landscape.

The disparity in transparency between Netflix and Disney+ has implications for upcoming movie releases. The visibility of Illumination’s films on Netflix bolsters audience confidence in the brand and serves as effective advertising for future releases. In contrast, Disney’s recent theatrical disappointments, coupled with the lack of clear streaming data on Disney+, may hinder audience awareness and engagement with its upcoming releases.

By adopting a more transparent approach to streaming data, akin to Netflix’s model, Disney+ could potentially enhance audience engagement and bolster the success of its theatrical releases. Drawing lessons from Illumination’s triumphs on Netflix, Disney has the opportunity to reshape its streaming strategy and leverage streaming data to its advantage in promoting future content.

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Gunter, Norman, Migo, Percy Patterson, Fleem