“Elemental,” a Pixar film, remains an unexpected success and has outperformed “Avatar”

“Elemental,” the 27th Pixar film, has emerged as a surprise hit for Disney, despite a lukewarm start at the box office. The movie’s initial reception was less than stellar, making only $29.5 million in its opening weekend, with some attributing this to Pixar’s marketing strategy and stiff competition from other releases. However, positive reviews and word-of-mouth gradually boosted its global earnings to $493 million by the end of the summer, primarily driven by strong international performance.

Pixar has been a dominant force in animation for years, with iconic releases like “Toy Story,” “Finding Nemo,” “Up,” and “Inside Out.” “Elemental” marked the studio’s most recent venture, directed by Peter Sohn. Despite its lackluster marketing campaign, the film achieved substantial viewership on Disney+, ranking as the third most-streamed movie in its first two weeks, trailing only “Black Panther: Wakanda Forever” and “You People.” This success in streaming sets “Elemental” apart from other movies released on streaming platforms in the same year.

While other Disney+ releases like “Avatar: The Way of Water,” “Black Panther: Wakanda Forever,” and “The Little Mermaid” outperformed “Elemental” in theatrical box office, it surpassed them in terms of streaming hours during its initial weeks. This trend indicates that many viewers preferred to wait and watch it online rather than in theaters, possibly due to rising ticket prices and a weak marketing campaign.

In a rapidly evolving entertainment industry, studios are adapting to the world of streaming and hybrid release models. “Elemental” proves that sticking to a traditional theatrical release can still lead to significant financial success, akin to hits like “Frozen” and “Encanto.” This surprise success showcases the enduring power of storytelling and film’s future, emphasizing that even the most unexpected contenders can rise to the top with the right blend of creativity and talent. Disney’s future appears promising, with “Elemental” paving the way for more delightful surprises in the world of entertainment.

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